Philips Robots
Amidst the chaos of daily life, the Philips brand understands the innate desire to prioritise what truly matters. By allowing the RVCs to handle the cleaning, thriving in the background, we empower individuals to refocus their time and energy on the things they love. You enjoy the moment, we’ll handle the mess
Date
November 2024
Role
Creative Director
The Challenge
IN A CROWDED MARKET DOMINATED BY TECH-FOCUSED MESSAGING, HOW CAN PHILIPS CAPTURE ATTENTION AND CONNECT EMOTIONALLY WITH CONSUMERS TO MAKE A LASTING IMPACT?
The Research
ALTHOUGH PHILIPS ENTERED THE ROBOTIC VACUUM MARKET LATER THAN SOME COMPETITORS, THIS TIMING OFFERS AN ADVANTAGE: SEEING THAT COMPETITORS' ADS FOCUS MOSTLY ON TECHNOLOGY, LACKING EMOTIONAL APPEAL.
The Solution
PHILIPS WILL STAND OUT BY USING AN ENGAGING, CREATIVE TONE THAT ADDS
EMOTION AND ENTERTAINMENT, DIFFERENTIATING US IN A CROWDED MARKET.