<
Mentos Vitamin Gum
In today’s social world, people love capturing and sharing their moments. Mentos Vitamin Gum adds a fresh, fruity twist, both in taste and energy. With every chew it enhances the moment, making social life feel even more vibrant.
Date
2022
Role
Creative Director
The Challenge
CREATING A GLOBALLY EFFECTIVE COMMERCIAL THAT SEAMLESSLY ADAPTS TO DIFFERENT MARKETS, ACCOMMODATING VARIATIONS IN PRODUCT SIZES AND LANGUAGES WHILE MAINTAINING A CONSISTENT BRAND MESSAGE.
The Solution
A DYNAMIC SETUP USING 3D PRODUCT MODELS INTEGRATED INTO AN INTUITIVE PLATFORM,
ALLOWING MARKETS TO EASILY CUSTOMIZE AND RENDER THEIR OWN LOCALIZED VERSIONS.
