A hint to an all time classic
We were asked to make people aware of Samsung's pick up service. A side note in the briefing was that it was possible to work with Rico Verhoeven. As the main USP of a pick up service is that you don't have to run to the store, we thought why not recreate the running scene from Rocky. And so Rico as Rocky was born.
Campaign
We edited the social version differently so that works on different platforms. Next to that we played with shorts and snippets for the retargeting layer to emphasize the USP's of pick up service more.
