An interactive stage to create the best festival content
Festivals and content creation go hand in hand. The belief and strategy was simple, show that with Samsung you'll create the best festvial content. In cooperation with Playground we made a stage for the last two festival seasons that could be seen as an 'Instagram/Snap hotspot'. Every corner was designed to create content, but the core of the stage was still dancing. The social campaign around it was all about creation. For example different festival tutorials.
Campaign
The videos above are the 'in dept' tutorials for YouTube. We had social cutdowns and stills to talk more about festivals, but the user generated content was leading in this campaign.
