Stimorol
Stimorol is a brand with strong heritage, but its relevance with younger audiences had faded. With a new slogan, new look and new flavours, the goal was clear: reintroduce Stimorol and bring originality back to the forefront. With a podcast and an ATL campaign we put Stimorol back on the map.
Date
2025
Role
Creative Director
Approach
WE RELAUNCHED STIMOROL WITH A SHARP ATL CAMPAIGN, PUSHING THE NEW IDENTITY ACROSS RADIO, OOH AND SOCIAL. TO GO DEEPER, WE CREATED ZOOOOO ORIGINEEL: A PODCAST FEATURING SOME OF THE MOST ORIGINAL CREATORS FROM BELGIUM AND THE NETHERLANDS.
The Execution
OOH AND TVC BILLBOARDS, EIGHT EPISODES, HOSTED BY DEFANO HOLWIJN IN A CUSTOM-BRANDED STUDIO, DELIVERING HONEST CONVERSATIONS ABOUT CREATIVITY AND ORIGINALITY. SUPPORTED SOCIAL CONTENT AND A TUNE SO CATCHY IT STUCK IN EVERYONE’S HEAD.