Squla
A new strategy and slogan emphasizing that squla is personally tailored to each child. This modular and dynamic campaign ensures year-round relevance by targeting parents' specific needs with customized content that adapts to their requests.
Date
2022
Role
Creative
The idea
A DYNAMIC YEAR-LONG 360 CAMPAIGN DESIGNED FOR REAL-TIME ADAPTABILITY. BY RESPONDING TO SPECIFIC SKILLS PEOPLE SEARCH FOR—SUCH AS MATH SUPPORT FOR STRUGGLING STUDENTS. WITH OVER 1000 INDIVIDUAL VIDEO ADS THE CONTENT SEAMLESSLY ADJUSTS TO DELIVER RELEVANT, ENGAGING MESSAGES TAILORED TO INDIVIDUAL NEEDS.
