WOLTERS

Creative Director at Boomerang

Hi, my name is Michiel, welcome on my website.

Creative
Strategy

I have the ability to execute against strategic goals and I am not afraid to ask questions when things are not clear. Clarify or propose a strategic direction helps to build the best concepts.

Concept Development

I know my creative prowess and have the ability to envision new creative solutions to a broad range of challenges.

Pitch Presentation

The story from A to Z is as important as the idea itself. I love making pitch decks to present my ideas articulately to others.

Art
Direction

I have a natural passion for art and design and proactively try to keep abreast of all new trends, helping designers to make full use of their abilities.

Personal favorites

Samsung [Strategy & Concept]

Lil' Kleine

Samsung connects and brings people closer together. So how can we give fans and the biggest artist of the Netherlands the feeling that they are close together? Give everyone a role in his music video!

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Samsung [Strategy & Concept]

Rico is Rocky

We have a pick up service, we have Rico Verhoeven and we have the opportunity to hint to an all time classic movie...

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Desperados [Strategy & concept]

Brand Movie

Two different brand movies accompanied by voice overs of Willem De Bruin (The Opposites) and Kid De Blits.

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Samsung [Strategy & Concept]

Festival Stage

An interactive festival stage and online campaign designed to make the best Instagram photos and snaps. To show that with Samsung, you always make the best festival content. (Lowlands, Woo Hah, Mysteryland, AOA)...

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Samsung [Strategy]

Appel switches to Samsung

A PR stunt that perfectly explains that Samsung is the best choice for innovation, technology and if you want to move forward. Especially in comparison to Apple.

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ABN AMRO [Strategy]

Diversity Program

The Diversity and Inclusion program at ABN AMRO asked us to help them with their internal strategy. How can we get attention from coworkers to this program. Everything that we make should work as a conversation starter, let's talk about diversity.

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Desperados [Social Strategy]

Be The Party Starter

I've been working a lot of my time at Boomerang for Desperados. Throughout the years we worked with different propositions. This section is just the tip of the iceberg of what we did for them.

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Identity Games [Strategy & Concept]

Geronimo Stilton

During my study Industrial Design (TU/e) I interned at Identity Games. I worked on different games, but the 'Op avontuur met Geronimo Stilton' one was my main project. It even got an award for best game of the year 2012.

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